ABOUT ME

A quick introduction

I’m Morteza, a product designer in Tehran. I make complex products easier to useI’m Morteza, a senior product designer in Tehran. I make complex products easier to use.

I work across product discovery, user journeys, interface design, and design systems. The thread through it all is making sense of what people need, what the business is trying to achieve, and what the team can realistically build.

I’ve designed experiences for travel and accommodation booking, multi-platform products, financial services, and AI tools. Some projects have involved improving existing flows; others have meant helping shape something new. I work closely with product and engineering teams, from defining the problem to preparing designs for implementation.

Right now, I’m a Senior Product Designer at Pars Mani Ista, working on a tourism and accommodation booking platform. Before that, I designed multi-platform experiences at ZeeVision.

Portrait of Morteza Mohammadi
MORTEZA

Alongside design, I’m studying Persian language and literature at Shahid Beheshti University. My earlier degree is in English translation.

How I approach design

Start with the problem

Before moving into screens, I work on understanding the problem, the people involved, and the business need. Discovery, competitor analysis, and user journeys help me turn that understanding into a clearer direction for the design.Before moving into screens, I work on understanding the problem, the people involved, and the business need. Discovery, competitor analysis, and user journeys help me turn that understanding into a clearer direction for the design.

Work with real constraints

A useful design needs to make sense for users, the business, and the team building it. I bring those needs together when shaping features and flows, and work with developers to keep decisions grounded in what can be implementedA useful design needs to make sense for users, the business, and the team building it. I bring those needs together when shaping features and flows, and work with developers to keep decisions grounded in what can be implemented.

MY APPROACH

Design with the team

I work closely with product and engineering teams, sharing decisions and working through questions together. That has meant collaborating with another designer on multi-platform experiences, and with a business owner and developer on a new booking product.I work closely with product and engineering teams, sharing decisions and working through questions together. That has meant collaborating with another designer on multi-platform experiences, and with a business owner and developer on a new booking product.

Make the flow clear

I look at user flows, information structure, and interface patterns together. Whether I’m improving an existing journey or designing a new one, the aim is to help people understand where they are, what they need to do, and what comes next.I look at user flows, information structure, and interface patterns together. Whether I’m improving an existing journey or designing a new one, the aim is to help people understand where they are, what they need to do, and what comes next.

Selected experience

Where I’ve worked

Pars Mani Ista

Senior Product Designer. I’m shaping the experience of a tourism and accommodation booking platform, from discovery and core user journeys to the booking flow, working directly with the business owner and a full-stack developer.

AUG 2026 - CURRENT6 AUG 2026 - CURRENT

ZeeVision

Product Designer. I worked with another designer on experiences across mobile, desktop, web, and TV. My work covered user flows, UX/UI, design-system contributions, and preparing designs with the product and development teams.

NOV 2025 - FEB 2026NOV 2025 - FEB 2026

DaapApp

Product Designer. I owned the end-to-end design of core app experiences, improving journeys such as onboarding and cards. I also worked on a loan feature and helped build Lam Takam AI with the CTO and engineering team.

APR 2024 - OCT 2025APR 2024 - OCT 2025

Pishgaman

Product Designer. I designed new SMS panels and improved existing ones, using flow and behavior analysis to inform the design. My work included messaging campaigns, contact management, and delivery reports, in collaboration with the development team.

SEP 2023 - JAN 2024SEP 2023 - JAN 2024

LET’S
TALK

Have a product problem to work through? Let’s talk about the people using it, what the business needs, and what we can build.

Have a product problem to work through? Let’s talk about the people using it, what the business needs, and what we can build.